Brand Identity

Salted Cashew Blog


When Salima introduced me to her idea for a business by saying "I thought, what do I love to do - what am I really passionate about ?" I new this was going to be a great project and I wanted to be involved. Her mother faced degenerative illness and was prescribed an anti-inflammatory diet to save her health. In solidarity, Salima adopted the same lifestyle and in the process had to re-learn everything she knew about food. 

The goal of her blog, "Salted Cashew" was to share the knowledge she acquired from her mothers medical professionals in a way that was accessible for anyone, hence: "An anti-Inflammatory Diet For The Modern Day Lifestyle. For this reason I didn't want to do anything too trend driven and instead went for a more timeless look with typography reminiscent of a classic cookbook. Of course we had to include a botanical illustration of a cashew and a clean black & white color palette that would make her beautiful recipes pop!

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